Dedicated Followers of Fashion
The vibrant city of Milan is respected and revered as one of the fashion capitals of the world. Designer labels including Valentino, Gucci, Versace and Prada have their headquarters in the Italian metropolis while the city also plays host to the world-famous Milan Fashion Week and enviable shopping opportunities in the designer boutiques around the Via Montenapoleone fashion district…
With a backdrop as stylish as this one, the 2015 Milan Design Week is only going to enhance the city’s fashion and creative credentials once again. The fantastic schedule has been designed to showcase the most innovative design talent from every corner of the world.
Stay Close to Giorgio
Amongst the packed events calendar, a special exhibition hosted by Armani is one of the highlights of Milan Design Week. “The dream of living according to Giorgio Armani” will be held at the exclusive Armani Theatre on via Bergognone from April 14-19. This unique retrospective includes material pieces from some of the label’s most important design projects over the last decade, including the Armani Hotels in Dubai and Milan, the World Towers in Mumbai and the Residence by Armani/Casa in Miami. In the words of Armani himself, the showcase takes “a trip into the innovations of the hotel business and into the dream of living…with the collaboration of the great masters of contemporary architecture.”
A stay at the Armani Milan Hotel provides the perfect complement to this exhibition and to the Milan Design Week experience as a whole. Located in the aforementioned world-famous design district, Quadrilatero della Moda, the hotel is as impeccably chic and stylish as you would expect from the designer to the stars. It is also situated near to the Brera district–the historic centre and design district of the city where much of the Design Week action is taking place. Brera’s streets are home to nearly 100 designer stores, artisan workshops, galleries, shops and cultural centres, with a range of events taking place in the area. In the evening, head down to Via Giuseppe Sacchi for a meal at the Ristorante Emilia e Carlo. This chic traditional eatery welcomes the fashion and design pack year-round, who flock to this location for its exquisite Tuscan and world cuisine, rounded off with a selection of local specialty and New World wines.
Vie5 – Milan’s new creative district
Photo credit: Jesus Solana
One of the most exciting new additions to this year’s Milan Design Week is the promotion of a new district, where much of the action will be taking place. Coined ‘5Vie’, the streets between via Santa Marta, via Santa Maria Podone, via Santa Maria Fulcorina, via Bocchetto and via del Bollo make up the old historic centre of the city and a new cultural marketing project. The area will play host to a range of lively and creative events throughout the week, including behind-the-scenes tours at the studio of celebrated local architect Luigi Caccia Dominioni. Many new designers will also be showing their work, including Indian brand Scarlet Splendour, who will showcase their exotic furniture pieces in the ancient Spazio Rossana Orlandi Building.
Within the stunning surrounds of the Palazzo Litta, which has been recently renovated by Italian architect Michele de Lucchi, a range of artists from countries includng Israel, Japan and Paris will show their pieces. A special showcase from Rome design gallery secondome will also feature, in a retrospective that plays on the idea of time using the hourglass.
The thriving district of Tortona is another of the most happening areas to visit during Milan Design Week. The Design Library on Via Savona will be hosting specialist interior design and product design events, while the Officine della Torneria on Via Novi has created an inspirational exhibition, “Meet and Matter” to showcase the work of 20 diverse designers who create everything from lighting to plant furniture and jewellery. The Officine will also host a 3D dynamic lighting installation from Graypants that plays with the idea of space. Make sure to head down to the Tortona Gallery, too, for a variety of events and visit Emporio 31 on Via Tortona to see some of the best examples of contemporary Italian design up close.
During the day and after hours, the bars and restaurants along Via Tortona will be packed with the beautiful people of the fashion and design world. Head to Boccino for a classic Italian lunch and gorgeous antique surroundings, as well as delectable Italian ice cream. For something more formal, the Japanese cuisine within the minimalist, chic surroundings of Basara is to die for. Fish lovers should head on down to Langosteria 10 on Via Savona to sample what is considered the best fish and seafood in the city, then chill out with a cocktail and live music at Gibilterra on Via Stendhal–the perfect place to rub shoulders with the design world elite.